Many times when you need a printed piece you think of going to a print shop. We come from a print background and we know the importance of the print shop, but in this day and age the print shop has become a commodity. Print quality has become standard in the industry. A print shop […]
Choosing a Marketing Company Over a Print Shop Read More »
When it comes to social media and business, many people feel that the more likes and follows you have the better. There is only some truth to this. Many will say that advertising and marketing is numbers game. With all the media available to people these days you have to play the “quality” game over
Don’t Push, Pull (in a social media world) Read More »
Content is the currency of the modern marketing platform. The expertise you rely on day to day is exactly what your prospects and current customers need to hear. Content marketing can include: Facebook, Twitter, Instagram, blogging, and email newsletters just to name a few. By utilizing content marketing you accomplish the following : Show that
Content Marketing can help grow your business Read More »
Back in 2010, Google CEO Eric Schmidt proclaimed that every two days now we create as much information as we did from the dawn of civilization up until 2003. In 2014 it’s probably more like every hour. Do you consume more then you create? Have you ever taken stock of how much you consume on a daily
Consume to Create Ratio Read More »
Today, small businesses have many digital tools available to them to help market their business. One thing all businesses should do is have some type of web presence. This presence can include your website and/or social media pages. Not all channels will work for every business. You need to figure out what channels will work
The Digital Marketing Tools Available to Small Business Read More »
Since the release of Jab, Jab, Jab, Right Hook written by Gary Vaynerchuk there have been many reviews of the book. We wanted to add our thoughts on it. This is not a New York Times book review, rather a review by a small business that is looking to stay current in a ever changing social media world.
What we are reading: Jab, Jab, Jab, Right Hook (A Review) Read More »
With a lot of people starting small businesses these days we see a bunch of new logos popping up each day. Your logo is a symbol that will visual represent your brand. You want it to speak the right tone and attitude that your business has. Your logo is going to appear in many places.
Why your logo should look good in black Read More »
The print industry deals with a wide ranger of characters who submit artwork to be printed. Some people are professional designers that create artwork for a living, most of them have a working knowledge of the print process and can supply accurate files. Then you have the the amateurs that are just beginning and learning
Professional Designers, Amateur Beginners and Everything in Between Read More »